White-Label Payment Gateway: More Pros and Less Cons
Payments are an integral part of your business and having the right partner to help you with this is a major advantage. As the world is shifting towards online payments, secure and fast transactions are a must-have.
As a solution, a White-Label payment gateway allows Payment Service Providers (PSPs), Acquirers, Independent Sales Organizations (ISOs) and online merchants to process payments with their own identity via third party services.
What is a White-Label Payment Gateway?
A White-Label payment gateway allows a payment company to process payments using a third party gateway provider by integrating the company’s logo and colours with payment processors to create a personalised solution.
Why opt for White-Label Payment Solutions?
Build vs. Buy is a choice that most business owners face where they have to decide on certain points. Do you have the capital, knowledge, and large tech team required to offer your customers the most efficient and innovative payments solutions? Alternatively, you could just save those funds by opting for White-Label payment orchestration platform and enjoy the extra benefits! You can read more about this Build vs. Buy dilemma in our whitepaper here.
Benefits of Opting for White-Label Payment Gateway Solutions
White-Label Payment Gateway Solutions providers like WLPayments have the expertise and capability to provide the latest innovative technology to simplify online payments. They have direct integrations and accreditations with numerous acquiring banks, as well as payment methods. You avail all these benefits by partnering with them and can market the solution as your own.
Time is the most valuable thing for a business, but building your own payment gateway would require both capital and substantial time investment. Moreover, after the initial building phase you still need to constantly keep it updated to maintain the technological edge in the payments market. Partnering with White-Label Payment Solution provider saves you time on all aforementioned aspects.
A payment gateway needs to be constantly accredited, goes through PCI DSS Compliance, regulatory compliance and a lot more. With White-Label Payment Solutions, you get a polished, ready-made product for your brand, which is ready to board your customers.
- Fraud and Risk Management
White-Label Companies also provide advanced anti-fraud strategies and tools with a set of parameters. Users can refine them according to their needs, which would help them to understand the cardholder’s behaviour better.Also, White Label Solutions can integrate with third party Fraud and KYC Solutions to strengthen the protection. Besides, different fraud solutions offered by white label partners often employ machine learning algorithms, which makes fraud detection more efficient, while ensuring a seamless payment experience.
As alluded to before, building your own gateway from scratch requires a large investment, and even then, there is a possibility that the end product is not fully functional or is already outdated. However, when you opt for a third-party solution, like the one offered by WLPayments, this issue can be addressed. Outsourcing to a White-Label solution not only costs less than building a payments platform from scratch, but it also encompasses predictable, scheduled costs which simplifies business planning.
Cons of White-Label Payment Gateway Solutions
- Save the payment gateway fees
When you decide to build your own payment gateway, you save the fees associated with the third-party providers. But, keep in mind that there is a lot of maintenance and other costs involved when opting for building your own payment gateway.
- You get the Control
You have complete control when it comes to building your own gateway. You are in charge of all the features and integrations that the gateway needs to have to suit your business needs. However, you need to have a team which is specialized in the particular area and has technological expertise to keep the process smooth.
It’s time to Adapt!
White-Label Payment Solutions bring a lot of benefits to your business. By outsourcing it, you can maintain a high level of expertise and professionalism. After all, payments are not something worth taking a risk at – it is better to get it done by the experts. A Good White-Label Payment Solution helps in maintaining high ROI, strong brand reputation, providing your customers with the most innovative and efficient payment solutions, and much more. Make sure you select the right partner for your business. WLPayments is a trusted White-Label payment solutions provider. With a highly experienced team and advanced technology, we grow when you grow!
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